WHAT WE DO

Web Design for eCommerce & D2C Brands

We design modern, conversion-optimized, user-centered digital experiences for eCommerce, D2C, retail, SaaS, marketplaces and enterprise brands.

Our UI/UX design approach is grounded in conversion psychology, UX research, data-driven decisions, and deep eCommerce expertise. We create interfaces that look beautiful - but more importantly, perform exceptionally well.

From Shopify UX/UI design to complete redesigns, dashboards, responsive layouts and prototypes - we help brands build web experiences that convert.

  • eCommerce & Shopify design experts
  • CRO-driven UX decisions
  • Data-first, research-backed design
  • Proven experience with high-growth D2C brands
  • Modular design systems for scalability
PAIN POINTS

Why Most eCommerce & D2C Websites Underperform

Brands typically struggle with:

  • Low mobile conversion rate
  • Poor UX leading to customer drop-offs
  • Outdated visual identity
  • Slow or confusing checkout
  • Inconsistent brand experience
  • Chaotic mobile layouts
  • No trust-building elements
  • Weak product storytelling
  • Lack of customer segmentation
  • Low retention due to poor user flows
  • Data dashboards that are hard to understand
  • No prototypes to validate ideas

A strong UX/UI design solves these problems by making every interaction clear, fast, intuitive and conversion-oriented.

  • Low mobile conversion rate
  • Poor UX leading to customer drop-offs
  • Outdated visual identity
  • Slow or confusing checkout
  • Inconsistent brand experience
  • Chaotic mobile layouts
  • No trust-building elements
  • Weak product storytelling
  • Lack of customer segmentation
  • Low retention due to poor user flows
  • Data dashboards that are hard to understand
  • No prototypes to validate ideas
VALUE PROPOSITION

What Great Web Design Delivers for Your Business

Our UX/UI design improves:

  • Conversion rate
  • Average order value
  • Customer trust
  • Mobile experience
  • Retention & repeat purchases
  • Engagement with PDP/PLP
  • User flow efficiency
  • Checkout performance
  • Brand perception
  • Overall shopping satisfaction

Great design is not about aesthetics - it’s about measurable business impact.

  • Conversion rate
  • Average order value
  • Customer trust
  • Mobile experience
  • Retention & repeat purchases
  • Engagement with PDP/PLP
  • User flow efficiency
  • Checkout performance
  • Brand perception
  • Overall shopping satisfaction
What's included

What Our UX/UI Web Design Includes

  • Heatmap analysis
  • User behavior research
  • Funnel drop-off analysis
  • Competitor analysis
  • Heuristic evaluation
  • Clean navigation
  • Clear product hierarchy
  • Streamlined user flows
  • Smart filters
  • Better product storytelling
  • Trust elements
  • Upsells & bundles
  • Speed-optimized layouts
  • Minimal friction
  • Progressive steps
  • Payment clarity
  • Mobile-first forms
  • On-brand UI
  • Typography systems
  • Color palettes
  • Iconography
  • Modular component library
  • Mobile-first
  • Breakpoints for all devices
  • Touch interactions
  • Clickable flows
  • MVP validation
  • Testing with real users
  • Clean data visualization
  • Role-based dashboard views
  • Filters, charts, tables

Jane Kholmetskaya · CTO

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Let's talk

Let’s discuss your goals and create a website that helps your brand grow, convert, and stand out.

USE CASES

Web Design Use Cases for Different Brands

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D2C eCommerce Brands

High-converting product pages & checkout flows.

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Beauty & Wellness

Storytelling + routines + personalization modules.

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Fashion & Apparel

Advanced filtering, lookbooks, visual-first UX.

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Supplements & Consumables

Subscription-first UX, autoship flows.

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Retail Brands

Loyalty + store locator + omnichannel UX.

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SaaS & Platforms

Dashboard design, onboarding, product flows.

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Marketplaces

Vendor dashboards, catalog UX, multi-role interfaces.

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D2C eCommerce Brands

High-converting product pages & checkout flows.

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Beauty & Wellness

Storytelling + routines + personalization modules.

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Fashion & Apparel

Advanced filtering, lookbooks, visual-first UX.

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Supplements & Consumables

Subscription-first UX, autoship flows.

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Retail Brands

Loyalty + store locator + omnichannel UX.

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SaaS & Platforms

Dashboard design, onboarding, product flows.

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Marketplaces

Vendor dashboards, catalog UX, multi-role interfaces.

BUSINESS BENEFITS

How UX/UI Design Increases Revenue

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Higher Conversion Rate

Better UX = more completed purchases.

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Higher Average Order Value

Upsell placements & bundle logic.

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Improved Mobile Performance

Mobile-first UX crucial for D2C brands.

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Brand Differentiation

Modern design increases trust & credibility.

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Lower CAC

Better conversion → lower acquisition costs.

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Improved Retention

Great UX keeps users coming back.

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Better Internal Decision Making

Clear dashboards = better business insights.

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Higher Conversion Rate

Better UX = more completed purchases.

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Higher Average Order Value

Upsell placements & bundle logic.

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Improved Mobile Performance

Mobile-first UX crucial for D2C brands.

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Brand Differentiation

Modern design increases trust & credibility.

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Lower CAC

Better conversion → lower acquisition costs.

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Improved Retention

Great UX keeps users coming back.

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Better Internal Decision Making

Clear dashboards = better business insights.

TECHNOLOGY & DESIGN STACK

Our UX/UI Tools & Design Systems

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Design Tools

  • ✓ Figma
  • ✓ FigJam
  • ✓ Sketch (on request)
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Prototyping

  • ✓ Figma prototypes
  • ✓ Interactive flows
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UX Research Tools

  • ✓ Hotjar
  • ✓ GA4
  • ✓ UserTesting (optional)
  • ✓ FullStory
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Design Systems

  • ✓ Tailwind-based systems
  • ✓ Atomic design
  • ✓ Shopify Polaris (for apps/dashboards)
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Deliverables

  • ✓ Wireframes
  • ✓ High-fidelity designs
  • ✓ Component libraries
  • ✓ Mobile & desktop layouts
  • ✓ Prototype
  • ✓ UX documentation
DESIGN PROCESS

Our Web Design Process

Discovery

Business goals, user research, funnel analysis.

1
2

UX Strategy

Personas, journey mapping, IA structure.

Wireframes

Mobile-first, low-fidelity prototypes.

3
4

UI Design

High-fidelity screens + design systems.

Prototyping

Clickable prototype for validation.

5
6

Handoff

Dev-ready files + documentation.

Support

Iteration, A/B testing, CRO improvements.

7

Discovery

Business goals, user research, funnel analysis.
01

UX Strategy

Personas, journey mapping, IA structure.
02

Wireframes

Mobile-first, low-fidelity prototypes.
03

UI Design

High-fidelity screens + design systems.
04

Prototyping

Clickable prototype for validation.
05

Handoff

Dev-ready files + documentation.
06

Support

Iteration, A/B testing, CRO improvements.
07
WHY URICH

Design vs CRO - what do you actually need?

Web design builds the experience; CRO tunes it with data. Starting from scratch - stay here or see eCommerce Website Design. Refreshing an existing store - see eCommerce Website Redesign. Traffic is fine but conversions lag - that is a job for Conversion Optimization: experiments and data, not a redesign.

Why Brands Choose URich for Web Design

  • 8+ years in eCommerce UX/UI
  • Deep Shopify & headless expertise
  • CRO-driven approach
  • Clean modern design language
  • Strong experience in beauty, wellness, supplements, apparel
  • Modular design systems that scale
  • Fast delivery with high-quality results
  • UX + UI + CRO all in one place
  • Experience designing dashboards & admin systems

We design experiences that look premium and convert exceptionally well.

  • 8+ years in eCommerce UX/UI
  • Deep Shopify & headless expertise
  • CRO-driven approach
  • Clean modern design language
  • Strong experience in beauty, wellness, supplements, apparel
  • Modular design systems that scale
  • Fast delivery with high-quality results
  • UX + UI + CRO all in one place
  • Experience designing dashboards & admin systems
CASE STUDY

Case Study - Mapico: Web Design for Global Home Decor Sales

Illustrative collage of eCommerce storefront designs: homepage, PDP, collection, checkout

Illustrative design collage - full client work is on the linked case pages and our Behance profile.

Challenge:

The store looked dated, underused its strong product photography, and struggled to convert international visitors.

Solution:

  • Full UX research
  • Modern high-conversion design
  • Mobile-first layouts
  • Optimized PDP/PLP
  • Checkout UX improvements

Results:

FAQ

Web Design - FAQ

No - we design for whatever runs your store: Shopify themes, headless storefronts on Next.js or Hydrogen, custom platforms, and PWAs. Design deliverables are platform-aware from the start, so what you approve in Figma is what ships - no 'the theme can't do that' surprises during development.

A focused design project - key templates for a standard store - takes two to four weeks. Full store design with UX research, mobile-first flows, and a design system runs four to eight. Redesigns sit in between depending on how much research and testing the existing store's data supports. Timelines are fixed with the estimate.

Yes. Every project includes interactive Figma prototypes - clickable flows for the journeys that matter: browse, product page, cart, checkout. Prototypes let you test navigation and content decisions before development starts, when changes cost minutes instead of sprints. For complex products we also run quick usability checks on the prototype.

Yes. We handle complete redesigns: UX audit of the current store, research into what's actually hurting conversion, then new information architecture, visual design, and migration-safe rollout. If your foundation is solid and only numbers lag, consider our Conversion Optimization service instead - experiments often beat rebuilding.

Absolutely. We design dashboards and admin panels with data-first UX: clear hierarchies, scannable tables, sensible defaults, and states designed for real data - empty, loading, error, and thousand-row. This overlaps with our Digital Product Design service, where SaaS and internal tools are the core focus.

Yes. Developers receive fully structured Figma files - components, variants, spacing tokens, and interaction notes - plus documentation covering responsive behavior and edge cases. Clean handoff means engineers build what was designed without guesswork, and future designers extend the system instead of reinventing it.

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Timeline & Budget

Design audit & wireframes1-2 weeks
Full store design3-6 weeks
Design system2-4 weeks

Budget: individual estimate after a free discovery call - you get a transparent scope before any commitment.

Free UX/UI design review

Send your store URL - we'll record a short teardown of your homepage, PDP, and checkout with concrete design fixes.

CONTACT US

Ready to Improve Your Website’s UX/UI and Increase Conversions?

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Let’s create a high-performing,
beautifully designed web experience for your brand.

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