Scalable Shopify Store for Global Home Decor Sales
E‑COMMERCE platform for a contemporary furniture and home decor brand rooted in traditional Ukrainian craftsmanship
Measured post-launch vs. the previous period - GA4 / Shopify Analytics.
Services used: Shopify Development · Web Design
THE CLIENT
Mapico is a Ukrainian brand of contemporary furniture and home decor, crafted using traditional handcrafting techniques. It was founded by Maria Pulayeva. The main goal of Mapico is to preserve and modernize the ancient Ukrainian tradition. The brand values maintaining the traditional production process, which is both environmentally friendly and aligns with society’s demand for sustainable consumption.
PROBLEM SPACE
Cultural Storytelling
The primary challenge was to unveil the deep history of the "lizhnykarstvo" craft while presenting it as a contemporary luxury brand for Western markets.
Tactile Digital Experience
Since the products are meticulously handcrafted with unique textures, the website had to compensate for the lack of physical touch through high-quality visual representation.
Custom Order Logic
Mapico products are made-to-order. We needed to design a seamless flow for customization requests rather than a standard "add-to-cart" experience.
WHAT WE DID
Minimalist UI Strategy
Developed a restrained color palette and clean layout that reflects the brand's sustainable values and allows the product textures to remain the protagonist.
Customization Engine
Built a specialized customization page and a calculator to help customers estimate costs based on specific dimensions and requirements.
B2B Integration
Included dedicated features for interior designers, such as direct access to 3D models for professional project integration.
Global Accessibility
Implemented multi-system metric displays (dimensions) to ensure a user-friendly experience for international customers.
TECHNICAL IMPLEMENTATION
Discovery & Heritage Mapping
Immersing in the brand's history to translate traditional craftsmanship into a modern digital narrative.
Visual Architecture
Designing high-performance galleries and zoom features to showcase material textures in detail.
Development & Shopify Customization
Tailoring the Shopify backend to handle custom order forms and complex price calculations for personalized items.
Quality Assurance
Testing the multi-step customization flow and cross-border functionality to ensure a frictionless global shopping experience.
WORKING PROCESS
We immersed ourselves in the history of “lizhnykarstvo” to create a strategic narrative that positions traditional Ukrainian craft as a modern luxury for Western markets
Our team customized the Shopify environment to include bespoke features like a custom price calculator and dedicated designer portals for 3D model access.
We focused on the visual fidelity of the galleries and the functionality of the custom order forms to ensure the brand’s unique tactile quality was felt digitally.
Every design decision was made to prioritize the user’s understanding of the handcrafted process, from initial inquiry to the delivery of personalized items.
The platform was designed to evolve alongside future collections while preserving the brand’s minimalist aesthetic.
PROJECT RESULTS
Mapico successfully launched its digital presence, effectively bridging the gap between ancient Ukrainian tradition and modern global e-commerce.
The platform provides an intuitive, high-end experience that educates the user on the craft while facilitating direct, personalized sales.
The minimalist architecture ensures long-term scalability, allowing for new collections and categories to be added without losing the brand's aesthetic core.
+18% conversion rate after the redesign and UX improvements.
+33% average session duration across the catalog.
+24% international engagement from new markets.
TOOLS WE USE
Design
- Figma
- Adobe Photoshop
Development
- Shopify Theme
- Shopify App
- Laravel
- JavaScript
- PHP
- MySQL
- HTML5
- CSS3
“Having URich on my project was a true blessing, and I am grateful for every team member's contribution.”
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Custom Shopify Theme for Luxury Brand
