WHAT WE DO

Data Engineering & Analytics for eCommerce

Every modern eCommerce brand runs on data - but only a few actually use it to drive revenue, optimize operations, and make informed decisions. We help brands collect, process, unify, analyze, and visualize data across all systems: store, CRM, ERP, marketing, operations, finance, logistics & customer service.

Our Data Engineering & Analytics services transform scattered data into a single source of truth, enabling smarter decisions, automation, and long-term scalability.

  • Full data engineering team
  • Brand data platforms & unified data lakes
  • Powerful ETL/ELT pipelines
  • Machine learning–ready architecture
  • BI dashboards for leadership teams
  • Integrations with Shopify, CRM, ERP, marketing tools & warehouses
PAIN POINTS

Why eCommerce Brands Need Data Engineering & Analytics

Most brands struggle with:

  • Data living in disconnected systems
  • No unified analytics or dashboards
  • Manual reporting in spreadsheets
  • Inconsistent metrics across teams
  • Poor forecasting & weak decision-making
  • Lack of visibility into marketing performance
  • Hard to track profitability by product/region/channel
  • Slow operations due to missing data
  • No data governance or versioning
  • Challenges scaling into new regions or channels

Data chaos → bad decisions → lost revenue. Our job is to fix the chaos.

  • Data living in disconnected systems
  • No unified analytics or dashboards
  • Manual reporting in spreadsheets
  • Inconsistent metrics across teams
  • Poor forecasting & weak decision-making
  • Lack of visibility into marketing performance
  • Hard to track profitability by product/region/channel
  • Slow operations due to missing data
  • No data governance or versioning
  • Challenges scaling into new regions or channels
VALUE PROPOSITION

What Clean, Integrated, Trusted Data Gives Your Business

With a unified data ecosystem you get:

  • Stronger and faster decision-making
  • Real-time dashboards for management
  • Automated reporting (daily, weekly, monthly)
  • Improved forecasting accuracy
  • Lower operational costs
  • Clear visibility into profitability and performance
  • Data foundation ready for AI & machine learning
  • Higher marketing ROI
  • Scalable data architecture for long-term growth

Clean data is a strategic advantage. We help brands build it.

  • Stronger and faster decision-making
  • Real-time dashboards for management
  • Automated reporting (daily, weekly, monthly)
  • Improved forecasting accuracy
  • Lower operational costs
  • Clear visibility into profitability and performance
  • Data foundation ready for AI & machine learning
  • Higher marketing ROI
  • Scalable data architecture for long-term growth
USE CASES

Data Engineering & Analytics Use Cases for eCommerce

  • CAC & ROAS analysis
  • Attribution modeling
  • Customer segmentation
  • Subscription analytics
  • Campaign performance dashboards
  • Product profitability
  • Variant-level performance
  • Collection heatmaps
  • Inventory forecasting
  • Return & defect analytics
  • Inventory turnover
  • Warehouse performance
  • Reorder triggers
  • Supplier performance
  • Revenue & margin breakdown
  • Cash flow forecasts
  • Profitability dashboards
  • Cost of goods (COGS) modeling
  • Customer journey analytics
  • Ticket volumes & CSAT
  • Churn analysis
  • Retention cohorts
BUSINESS BENEFITS

How Data Engineering & Analytics Drive Revenue & Efficiency

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Increase Revenue Through Data-Driven Decisions

Predict trends, optimize pricing, improve customer acquisition & retention.

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Reduce Costs Through Automation

No more manual spreadsheets - everything updates automatically.

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Improve Forecasting Accuracy

Better inventory planning reduces stockouts & overstocks.

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Optimize Marketing Spend

Identify winners, drop waste, scale what works.

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Align Teams Around a Single Source of Truth

Everyone sees the same numbers - no confusion.

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Build a Foundation for AI & ML

Clean structured data → AI automation becomes easy.

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Increase Revenue Through Data-Driven Decisions

Predict trends, optimize pricing, improve customer acquisition & retention.

Star Icon

Reduce Costs Through Automation

No more manual spreadsheets - everything updates automatically.

Star Icon

Improve Forecasting Accuracy

Better inventory planning reduces stockouts & overstocks.

Star Icon

Optimize Marketing Spend

Identify winners, drop waste, scale what works.

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Align Teams Around a Single Source of Truth

Everyone sees the same numbers - no confusion.

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Build a Foundation for AI & ML

Clean structured data → AI automation becomes easy.

OUR DATA STACK & TECHNOLOGY

Technology We Use to Build Data Platforms

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Data Warehouses

  • ✓ BigQuery
  • ✓ Snowflake
  • ✓ Redshift
  • ✓ PostgreSQL
  • ✓ DuckDB
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ETL/ELT Tools

  • ✓ Airbyte
  • ✓ Airflow
  • ✓ dbt
  • ✓ n8n
  • ✓ Fivetran
  • ✓ Custom Node.js/Python pipelines
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BI & Dashboards

  • ✓ Looker Studio
  • ✓ Power BI
  • ✓ Metabase
  • ✓ Tableau
  • ✓ Superset
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Cloud & Infrastructure

  • ✓ GCP
  • ✓ AWS
  • ✓ Azure
  • ✓ Hetzner
  • ✓ Cloudflare
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Integrations

  • ✓ Shopify
  • ✓ WooCommerce
  • ✓ Magento
  • ✓ HubSpot
  • ✓ Zoho
  • ✓ Salesforce
  • ✓ ERP systems
  • ✓ PIM/DAM/OMS/WMS
  • ✓ Klaviyo & marketing tools

Sergii Anufriiev · Founder & CEO

Get my free data audit

let's talk

Fully automate routine analytics within your company.

OUR PROCESS

How We Build Your Data Ecosystem

Data Audit & Strategy

Analyze all your systems, KPIs, metrics & data needs.

Step 1
Step 2

Architecture Design

We provide a complete data ecosystem: Warehouse, Pipelines, Models, Dashboards, Integrations, and Governance.

Data Platform Setup

We build high-performance architectures using Data Lakes, ETL/ELT pipelines, and strategic Data Models.

Step 3
Step 4

Dashboard Development

We design executive and operational dashboards for leadership and specialized departmental teams.

QA & Validation

We ensure data integrity through high accuracy, metric consistency, and dashboard reliability.

Step 5
Step 6

Deployment

Live rollout + staff onboarding.

Ongoing Support

Monitoring, optimization, and new dashboards on demand.

Step 7

Data Audit & Strategy

Analyze all your systems, KPIs, metrics & data needs.
01

Architecture Design

We provide a complete data ecosystem: Warehouse, Pipelines, Models, Dashboards, Integrations, and Governance.
02

Data Platform Setup

We build high-performance architectures using Data Lakes, ETL/ELT pipelines, and strategic Data Models.
03

Dashboard Development

We design executive and operational dashboards for leadership and specialized departmental teams.
04

QA & Validation

We ensure data integrity through high accuracy, metric consistency, and dashboard reliability.
05

Deployment

Live rollout + staff onboarding.
06

Ongoing Support

Monitoring, optimization, and new dashboards on demand.
07
WHY URICH

Why Brands Choose URich for Data Engineering & Analytics

  • Full in-house team: data engineers + analysts + ML experts
  • Deep understanding of eCommerce, D2C, beauty, fashion, supplements
  • Experience building data lakes & real-time pipelines
  • Strong integration with Shopify, CRM, ERP, marketing tools
  • End-to-end delivery: strategy → engineering → dashboards → insights
  • Ability to evolve into AI/ML automation
  • Fast delivery using modular architecture
  • Ongoing support & optimization
  • Accuracy, reliability & enterprise security

We don’t just visualize data - we build your entire data infrastructure.

  • Full in-house team: data engineers + analysts + ML experts
  • Deep understanding of eCommerce, D2C, beauty, fashion, supplements
  • Experience building data lakes & real-time pipelines
  • Strong integration with Shopify, CRM, ERP, marketing tools
  • End-to-end delivery: strategy → engineering → dashboards → insights
  • Ability to evolve into AI/ML automation
  • Fast delivery using modular architecture
  • Ongoing support & optimization
  • Accuracy, reliability & enterprise security
CASE STUDY

Case Study - Building a Full Data Platform for a Global Beauty Brand

Illustrative eCommerce BI dashboard: revenue, funnel and cohort retention views

Illustrative dashboard - the reporting structure we typically deliver; client data stays confidential.

Related real-world project: Exchanger - real-time financial data platform across branches

Challenge:

Data lived in Shopify, Magento, CRM, ERP, Excel, marketing tools - no unified analytics.

Solution:

  • Built a full data lake
  • Connected Shopify, CRM, ERP, Klaviyo, support systems
  • Automated ETL pipelines
  • Created dashboards for management
  • Built profitability, retention, and inventory models

Results:

  • +40% faster decision-making
  • -70% manual reporting
  • Unified metrics across all departments
  • 12+ automated dashboards
  • Foundation built for ML & AI systems
FAQ

Data Engineering & Analytics - FAQ

No. Small datasets are actually a trusted time to set up clean pipelines - you fix tracking and modeling before bad data accumulates. We design the architecture to scale from thousands to millions of events without rework, so early-stage brands get trustworthy numbers now and a foundation that grows with them.

Yes. We ingest Shopify data - orders, customers, products, events - into your warehouse alongside marketing and operational sources, including multi-store and multi-region setups with currency normalization. That gives you cross-store reporting Shopify's native analytics can't produce, and a single source of truth for finance and marketing.

A focused implementation - warehouse, core pipelines, first dashboards - takes four to six weeks. Full builds with multiple data sources, modeling layers, and department-specific reporting run eight to twelve weeks. We ship in increments, so you get usable dashboards within the first month rather than waiting for the whole system.

Yes. We migrate existing dashboards from Looker, Power BI, Tableau, and other BI tools - preserving the metrics your team relies on while fixing definitions that drifted over time. Migration is also the natural moment to consolidate duplicate reports and document metric logic so numbers stop varying between tools.

Yes. Beyond the initial build we offer ongoing analytics support: pipeline monitoring, new report development, metric reviews, and a monthly insights readout that turns data into decisions. Retainers are sized to your stack - most clients start small after launch and scale hours as reporting needs grow.

Yes. We connect ERP and CRM systems - alongside your store, ad platforms, and support tools - into one warehouse model, so margin, inventory, and customer-lifetime metrics reflect the whole business rather than one silo. Standard connectors cover the major platforms; custom APIs handle the rest.

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Timeline & Budget

Data audit & architecture1-2 weeks
Warehouse + pipelines4-10 weeks
BI dashboards2-4 weeks

Budget: individual estimate after a free discovery call - you get a transparent scope before any commitment.

Free data audit

Send your stack (store, analytics, CRM) - we'll flag the gaps between the numbers you have and the numbers you can trust.

CONTACT US

Ready to Turn Your Data Into a Powerful Revenue Engine?

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Let’s build a modern data architecture
that enables smarter, faster decisions.

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