Custom Shopify Storefront for Exclusive Fashion
Migration from Tilda to Shopify for a jewelry brand expanding into global markets
Measured post-launch vs. the previous period - GA4 / Shopify Analytics.
Services used: Migration to Shopify · Web Design
THE CLIENT
Sa Pase is a Ukrainian jewelry brand established in 2019, specializing in silver, gold-plated, and ceramic artisan pieces. Facing the necessity to cut ties with the Tilda platform due to geopolitical and operational concerns, the brand sought a partner to facilitate a seamless transition to Shopify while simultaneously elevating their visual presence for an international audience.
PROBLEM SPACE
Ethical Migration
The urgent need to migrate the entire business ecosystem from Tilda to Shopify to ensure operational independence and ethical alignment.
Global Accessibility Gap
The original platform lacked English language support and multi-currency functionality, preventing the brand from scaling internationally.
Visual Evolution
The existing design required a complete overhaul to match the premium nature of the products and meet the aesthetic expectations of global shoppers.
SEO Deficit
Poor search engine optimization was limiting organic growth, necessitating a technical reset to capture international search traffic.
WHAT WE DID
End-to-End Migration
Successfully transferred the product catalog and customer database to Shopify with every record preserved during the transition.
Internationalization
Implemented a multi-language (English/Ukrainian) setup and integrated automated currency conversion for a localized global shopping experience.
Premium Redesign
Developed a sophisticated, minimalist UI that highlights the intricate details of the jewelry through high-fidelity imagery and clean grids.
SEO & Technical Reset
Rebuilt the site architecture, metadata structure, and technical SEO foundation to improve international search visibility.
TECHNICAL IMPLEMENTATION
Migration & Strategy
Mapping out a seamless transition from Tilda to Shopify while preserving SEO value and planning for international growth.
Design Evolution
Selecting a refined visual language and typography that emphasizes the artisan craftsmanship of the jewelry.
Development & Integration
Translating the new aesthetic into a high-performance Shopify store with a focus on multi-currency and multilingual functionality.
Quality Assurance
Meticulous testing of the cross-border checkout flow to ensure zero friction for international customers.
WORKING PROCESS
We conducted a comprehensive audit of the Tilda structure to map out a migration strategy that preserved existing SEO value while preparing for international scale.
Our team built a bespoke Shopify theme, specifically optimizing the architecture for jewelry categories and the unique characteristics of ceramic products.
We performed extensive cross-browser and cross-device testing to ensure that the multi-currency and multi-language features functioned flawlessly.
To mitigate migration risks, we manually cleaned and restructured the data during the transfer to prevent any technical debt from the previous platform.
Post-launch, we initiated a performance-based optimization cycle to refine the user journey based on real-time data from new global markets.
THE PROJECT RESULTS
Successful transition to a stable, ethical, and globally recognized eCommerce platform.
The launch of a fully functional international store with multi-currency support, resulting in immediate cross-border sales potential.
A high-speed, secure digital home that elevates the brand's artisan status and provides a foundation for future collection expansions.
+52% international traffic after the multi-currency launch.
-46% page load time on key landing and product pages.
+31% mobile conversion rate on the new storefront.
TOOLS WE USE
DESIGN
- Figma
- Adobe Photoshop
DEVELOPMENT
- Shopify Theme
- Shopify App
- JavaScript
- HTML5
- CSS3
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Custom Shopify Theme for Luxury Brand
