Teacher Training Platform with E-book & Webinar Sales
A WordPress-based learning platform for teachers and school leaders that brings the Teach Like a Champion methods, e-books and webinars into one place, with built-in sales and PayPal checkout.
Measured post-launch vs. the previous period - GA4 / Shopify Analytics.
THE CLIENT
Teach Like a Champion is a US education brand built around proven classroom techniques for teachers.
Its methods, e-books, training materials and webinars needed one platform where educators could find them, learn from them and buy them online.
PROBLEM SPACE
Scattered Learning Materials
Methods, articles, e-books and webinars lived in different formats, so teachers had no clear path from one resource to the next
Selling Digital Products
The brand needed a reliable way to sell e-books and webinars online, with secure payment for buyers worldwide
A Large, Growing Library
Managing a large volume of structured materials required a flexible content system that editors could work with
Existing Back-End Systems
The client’s content, user access and payments already ran on separate back-end services built on different frameworks, and they had to work as one product
WHAT WE DID
One Learning Hub for Educators
Built a central WordPress portal where teachers browse methods, materials and guidance in a clear structure
E-book and Webinar Store
Added product pages, a cart and checkout, so digital products sell directly on the platform
Flexible Content Management
Set up a CMS for articles, e-books and webinar pages that grows module by module
PayPal Checkout
Integrated PayPal for secure payments from buyers in any country
Integration of Existing Services
Integrated the client’s existing Laravel, Symfony and Yii2 services into one WordPress-based portal, so learning, accounts and purchases feel like one product
TECHNICAL IMPLEMENTATION
Mapped how teachers find and use materials and organized the library into logical modules
Designed how content delivery, eCommerce and user access work together
Built the WordPress interface for browsing content and buying digital products
Connected the existing services for content, accounts and payments to the new WordPress front end
Implemented PayPal checkout for e-book and webinar purchases
WORKING PROCESS
Each page leads an educator to the next method, resource or training session
Navigation and checkout were kept short, so materials are simple to access and purchase
Each part of the system works on its own and stays fully integrated with the rest
The platform takes new materials, formats and sales models without a rebuild
Kept the client’s working back-end services and connected them instead of rebuilding them from scratch
PROJECT RESULTS
4.1% conversion rate
+6.8 minutes average session engagement time
38% learning completion rate
One platform for learning materials, e-book and webinar sales
A scalable content and payment system ready for new learning products
TOOLS WE USE
CMS & Frontend
- WordPress
Backend Development
- Laravel Framework
- Symfony Framework
- Yii2 Framework
Payments & Monetization
- PayPal
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