Shopify Plus & CRO for Eco-Friendly Plant Care
Shopify eCommerce experience for a sustainable plant care brand
THE CLIENT
We The Wild is a D2C brand focused on natural, sustainable plant care products designed for conscious living.
The goal was to build a high-performing Shopify experience that reflects the brand’s philosophy while improving conversion and supporting international expansion.
PROBLEM SPACE
Strong Brand — Weak Conversion Layer
The brand already had a clear identity, but the website didn’t fully translate it into a conversion-focused experience
education-heavy product
Products required explanation of usage, benefits, and outcomes (how to use, why it works, benefits). The challenge was to educate without overwhelming
Scaling Traffic Without Performance Drop
As the brand grows, performance issues directly impact conversion rates
Fragmented User Journey
Users landed from different channels (ads, organic, соцмережі), but the experience wasn’t adapted to their intent
WHAT WE DID
CRO-Focused UX Redesign
We restructured key pages (home, PDP, collections) to guide users toward purchase with clear hierarchy and messaging
Product Education System
Introduced structured content blocks: how it works, benefits, usage scenarios — making complex products easy to understand
Shopify Optimization
Optimized Shopify implementation by reducing unnecessary scripts and improving performance
Conversion Elements
Added trust signals, reviews, FAQs, and clearer CTAs to reduce hesitation at decision points
TECHNICAL IMPLEMENTATION
Analyzed performance, UX gaps, and conversion blockers across key pages
Simplified navigation and product categorization to reduce cognitive load
Built reusable sections for product storytelling and scaling content
Improved loading speed, media handling, and script efficiency to enhance Core Web Vitals
WORKING PROCESS
We didn’t change the brand — we made it працювати на продаж
Instead of adding more content, we structured it so users understand value faster
Every change was tied to a hypothesis: what exactly blocks conversion here?
Removed unnecessary complexity instead of adding new layers
Prepared the platform for future growth (new SKUs, bundles, markets)
PROJECT RESULTS
Clearer product understanding → faster decision-making
Improved product clarity, resulting in faster purchase decisions
More efficient user journey from landing to purchase
Reduced mobile drop-off through performance and UX optimization
TOOLS WE USE
Design
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Figma
Development
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Shopify
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Liquid
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JavaScript
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HTML5
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CSS3
Custom Shopify Storefront for Exclusive Fashion
