Case study

Find FidoPet Safety Mobile App Development & UI/UX DesignFind Fido

Mobile app helping pet owners quickly find lost animals through a community-driven system

Find FidoPet Safety Mobile App Development & UI/UX DesignFind Fido
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Overview

THE CLIENT

Find Fido is a mobile-first platform designed to help pet owners quickly reconnect with lost animals through a community-driven reporting system.

To reduce stress and response time in lost pet situations by creating a fast, intuitive reporting and discovery system.

Industry Pet Tech, Mobile App
Services UX/UI Design, Mobile Development
Country United Kingdom
Year 2024
CHALLENGES

PROBLEM SPACE

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High-Stress User Context

Users come into the app in panic. The experience had to work instantly — no learning curve, no confusion, no unnecessary steps

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Time-Critical Scenarios

Every hour matters when a pet is lost. The product had to prioritize speed: posting, searching, and connecting users in seconds

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Fragmented Discovery

Lost pets are usually searched across multiple channels (social media, local chats, offline ads). The challenge was to centralize this into one reliable system

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Trust & Safety

User-generated content introduces risks: fraudulent or misleading listings, scams, or unsafe interactions. The platform needed built-in trust mechanisms

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SOLUTIONS

WHAT WE DID

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User-Centered UX Strategy

We designed flows specifically for urgent scenarios — minimizing steps required to post or find a pet.

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Search & Discovery System

Emergency-first interface design prioritizing immediate action over exploration. Implemented both simple and advanced search with filters (type, breed, status), combined with a real-time feed of listings.

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Ad Creation Flow

Built a frictionless posting system where users can quickly describe the pet, add location, and publish within minutes

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In-App Communication

Integrated a familiar chat system to enable fast coordination between users, including media sharing and reporting features

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Emotional Design Layer

Developed custom character illustrations to reduce stress and create an emotional connection during onboarding

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project ROADMAP

TECHNICAL IMPLEMENTATION

Mapped critical scenarios: lost pet, found pet, browsing, communication — each optimized for speed and clarity

Enabled multiple login options (phone, email, social) to reduce entry barriers and accelerate first action

Built a continuously updating feed of new listings to ensure users always see up-to-date information

Designed architecture capable of handling growing volumes of user-generated content and interactions

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work Approach

WORKING PROCESS

We didn’t design for “average usage” — we designed for stress. Every screen answers: what does the user need right now?

Instead of overloading the product, we prioritized the shortest path to action: post → find → connect

Used familiar interaction patterns to reduce cognitive load in high-stress situations (chat UI, feed, filters) to eliminate learning time

Added reporting and blocking mechanisms to reduce risk and increase platform reliability

Continuously refine flows based on real user behavior — especially around search accuracy and communication

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project OUTCOMES

THE PROJECT RESULTS

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A product that simplifies one of the most stressful moments for pet owners

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Reduced average time to publish a lost pet listing to under 2 minutes

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Improved user-to-user connection speed during active search cases

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Enabled scalable expansion into broader pet recovery and adoption use cases (lost, found, adoption)

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TECHNOLOGIES

TOOLS WE USE

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Design

  • ✓ Figma
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Development

  • ✓ Flutter
  • ✓ React.js
  • ✓ Next.js
  • ✓ Laravel
  • ✓ Redux
  • ✓ PHP
  • ✓ MySQL
  • ✓ TypeScript
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