Shopify Development

CRO Optimization

AI Solutions

Custom Web Development

Mobile Development

UI/UX Design

MVP

Shopify Development

CRO Optimization

AI Solutions

Custom Web Development

Mobile Development

UI/UX Design

MVP

CRO Optimization -

turn your traffic into revenu

Welcome to URich’s Conversion Rate Optimization services.

CRO means improving your website to turn more visitors into customers by removing barriers and testing what works.

We boost conversions through smart UX, data analysis, and A/B testing – fully tailored to your eCommerce goals.

Our CRO service includes the following subcategories:

[01]

Conversion Analysis

User Behavior Analysis

Heatmap Insights

GA4 Audit

Customer Surveys

UX Friction Points

We analyze user behavior through session recordings and heatmaps to identify drop-off points, confusion triggers, and UX issues. Unlike automated tools, our CRO audits deliver custom, in-depth reports that reveal what's really affecting your Shopify conversion rate.

We ensure your GA4 setup is clean, functional, and collecting the right data. By implementing custom tracking tailored to your eCommerce store, we surface conversion optimization opportunities based on real-time, reliable user data.

Why do your customers buy - or abandon? We create strategic customer surveys that uncover purchase motivations, concerns, and decision drivers. These eCommerce insights directly shape CRO strategies that increase conversions.

We scan social media comments, group discussions, and community feedback to understand emotional drivers, objections, and expectations. This raw user feedback reveals powerful angles for improving trust and boosting your conversion rate.

We dig into customer reviews to identify patterns in praise and criticism. These insights help fine-tune your product messaging, value perception, and conversion copy - all critical for high-performing product pages.

Support tickets are a goldmine of information about what frustrates your customers. We identify recurring blockers in the purchase journey and use this knowledge to improve UX, reduce churn, and drive more completed checkouts.

Depending on your store's setup, we run additional analysis - such as interviewing your sales team, gathering feedback from in-store shoppers, or reviewing customer journey maps. This 360° approach sets our CRO services apart and delivers conversion growth grounded in real user behavior.

We collect and analyze behavioral, technical, and emotional data from multiple sources - including user recordings, GA4, surveys, reviews, and support tickets - to uncover exactly what’s blocking conversions and how to fix it.

[02]

Optimization

Conversion Rate Optimization

CRO Hypotheses

UX Design For Ecommerce

High Impact Changes

Shopify Optimization

AB Test Variants

Using insights from behavior analytics, customer surveys, heatmaps, and support data, we identify key obstacles in your conversion funnel. Based on this, we craft CRO hypotheses designed to increase conversion rates, improve user flow, and boost revenue - with a clear focus on data-backed changes, not guesswork.

Our UX/UI team turns each hypothesis into a conversion-focused design tailored to your eCommerce goals. Every layout is created to align with customer behavior and best practices in Shopify and eCommerce UX, helping users navigate and purchase with ease.

Not all optimizations deliver equal results. That's why we prioritize based on expected impact, development effort, and ease of testing. This ensures you get the fastest ROI from the most effective CRO improvements - no wasted effort or bandwidth.

We build clean, test-ready variants using Git-based workflows and structured QA. Each change is double-checked and approved before launch, ensuring that your A/B tests are stable, accurate, and optimized for success across your Shopify or headless storefront.

We turn data insights into high-impact UX improvements by crafting, prioritizing, and implementing CRO hypotheses that are designed to boost conversions and deliver measurable results.

[03]

A/B Test Development

Hypothesis Prioritization

Clean Code Deployment

QA Process

NoDev Resources Needed

CRO Implementation

We score each hypothesis based on effort vs potential impact and technical complexity.

We develop every variant using GitHub with clean, traceable commits and no impact on your base theme.

Each test goes through a double-check QA process before anything is launched.

No need to involve your in-house developers — we handle the whole test lifecycle.

We handle the full technical setup of each test - from smart prioritization to clean deployment and QA - with zero workload for your internal team.

[04]

A/B Testing

Performance Insights

Test Documentation

Shopify A/B Tests

CRO Strategy

Once your CRO hypotheses are implemented, we move to test activation. Our team ensures every A/B test is cleanly integrated, technically sound, and ready to collect accurate conversion data - with zero disruption to the live store. After final review, your test goes live, and the optimization process officially begins.

When your A/B test reaches statistical significance, we run a detailed performance review. We compare both versions across key eCommerce KPIs - including conversion rate, average order value (AOV), revenue per visitor, and return rate - to determine what truly drives sales. This gives you crystal-clear, data-backed insights with no guesswork.

We document every test in an organized, easy-to-understand format. You'll know exactly what was tested, which version performed better, and what decisions were made based on real results. Over time, this builds a tailored CRO knowledge base for your brand.

Each test adds to a growing set of insights. By spotting recurring success patterns, we create templates for future experiments - making ongoing A/B testing more efficient and impactful. This feedback loop ensures your conversion strategy becomes stronger with every iteration.

We run, evaluate, and document every test to uncover what truly improves your conversion rate - building a data-driven growth loop that gets smarter with each experiment.

Why CRO matters
more than ever in 2025

You're Already Paying for Traffic

If visitors don't convert, your ad spend is wasted.

User Behavior Changes Constantly

What worked last year might not work today - CRO keeps you aligned.

Design Alone Doesn't Sell

Beautiful sites don't convert without strategy, testing, and structure.

Gut Feelings Aren't Scalable

Only data-driven decisions deliver consistent growth.

Small Tweaks Can Mean Big Gains

Tiny changes in layout or copy can unlock thousands in revenue.

Without Testing, You're Just Guessing

A/B testing shows what actually works — not what you think will.

You're Already Paying for Traffic

If visitors don't convert, your ad spend is wasted.

User Behavior Changes Constantly

What worked last year might not work today - CRO keeps you aligned.

Design Alone Doesn't Sell

Beautiful sites don't convert without strategy, testing, and structure.

Gut Feelings Aren't Scalable

Only data-driven decisions deliver consistent growth.

Small Tweaks Can Mean Big Gains

Tiny changes in layout or copy can unlock thousands in revenue.

Without Testing, You're Just Guessing

A/B testing shows what actually works — not what you think will.

CRO benefits

CRO helps you increase sales from your existing visitors - no need to raise your ad budget or attract more traffic to grow revenue.

By removing friction and clarifying the user journey, CRO creates a smoother, faster, and more intuitive shopping experience.

Every change is backed by real user behavior and A/B test results - not assumptions or design trends.

When more visitors convert, your cost per sale drops - improving your overall marketing efficiency and ROI.

CRO often uncovers and fixes confusing elements, boosting trust, reducing frustration, and increasing long-term loyalty.

With each test, you build a knowledge base of what works - creating a repeatable system for optimizing future campaigns and product launches.

CRO Optimization cases

Instytutum

AI/ML development / Custom software engineering

Aurora Crystal

UI/UX Design / Shopify Development

Metaguardians

UI/UX Design / Shopify Development

Find Fido

UI/UX Design / Mobile development

CRO Optimization -

turn your traffic into revenu

Conversion Analysis

User Behavior Analysis with Recordings & Heatmaps

Google Analytics (GA4) Data Audit

Customer Survey Insights

Social Media Sentiment Analysis

eCommerce Review Analysis

Customer Support Ticket Review

Additional Deep-Dive Research

Optimization

Developing Conversion Hypotheses

User-Centered UX Design

Prioritizing High-Impact Changes

Implementing and Testing Variants

A/B Test Development

Prioritization

Clean Code Deployment

Internal QA

Zero Dev Load

A/B Testing

Test Activation & Launch

Performance Evaluation & Insights

Structured Test Documentation

Pattern Recognition & Future Optimization

Why CRO matters more than ever in 2025

You're Already Paying for Traffic

User Behavior Changes Constantly

Design Alone Doesn't Sell

Gut Feelings Aren't Scalable

Small Tweaks Can Mean Big Gains

Without Testing, You're Just Guessing

You're Already Paying for Traffic

User Behavior Changes Constantly

Design Alone Doesn't Sell

Gut Feelings Aren't Scalable

Small Tweaks Can Mean Big Gains

Without Testing, You're Just Guessing

CRO benefits

More Revenue Without More Traffic

Improved User Experience (UX)

Data-Driven Decision Making

Lower Customer Acquisition Cost (CAC)

Higher Customer Trust & Satisfaction

Scalable, Repeatable Growth

CRO Optimization cases

Instytutum

Aurora Crystal

Metaguardians

Find Fido

it`s timeto get urich

Why CRO matters
more than ever in 2025

it`s time
to get urich