Workwear eCommerce & Online Shop Development
A unified eCommerce ecosystem for industrial workwear, integrating a standalone online store with Amazon and eBay marketplaces into one centralized sales and inventory management system.
THE CLIENT
Blaumann is a Germany-based workwear retailer specializing in coveralls and industrial jackets.
The business initially operated through eBay and Amazon Marketplace, managing each channel separately, which created operational complexity and fragmented sales data.
The goal was to consolidate all sales channels into a single system and introduce a branded online store with full automation of inventory, pricing, and order management
PROBLEM SPACE
Fragmented Sales Channels
Sales were distributed across eBay and Amazon, each requiring manual product updates and separate management workflows
No Centralized Data System
The lack of unified reporting made it difficult to track total sales, profit, and inventory across all platforms
Manual Operational Load
Product updates, pricing changes, and stock adjustments were handled manually across multiple systems
Marketplace Dependency
The business was fully dependent on external marketplaces without owning a central digital infrastructure
WHAT WE DID
Full-Scale eCommerce Platform Development
Built a dedicated online store where users can purchase products directly with card payments and PayPal integration
Marketplace Synchronization System
Implemented real-time synchronization between the online store, eBay, and Amazon Marketplace to unify inventory and pricing
Centralized Sales Management System
Created a unified backend where all sales data from different channels is collected and used for reporting and analytics
Custom Product Personalization Feature
Developed functionality allowing users to upload company logos and preview placement directly on coveralls before purchase
Automated Inventory Control
Stock levels are automatically updated across all connected platforms after each transaction
Logistics Integration
Integrated DHL delivery system for automated order fulfillment and shipping management
TECHNICAL IMPLEMENTATION
Defined a multi-channel commerce architecture connecting webshop, eBay, and Amazon into a single ecosystem
Built a YII2-based online store with full product catalog, checkout, and user management
Connected eBay and Amazon APIs for real-time synchronization of stock, pricing, and order data
Implemented product personalization tool for logo placement on garments
Designed centralized reporting system for sales and profit analytics across all channels
WORKING PROCESS
The core transformation was moving from fragmented marketplace operations to a unified commerce ecosystem
Every repetitive task — stock updates, pricing, order tracking — was automated across platforms
Instead of replacing marketplaces, they were integrated into a central system as sales channels
Customization functionality was introduced to increase conversion and product differentiation
The system was designed to support additional marketplaces and product expansion
PROJECT RESULTS
A unified commerce system connecting webshop, eBay, and Amazon into a single operational ecosystem
Fully automated inventory and pricing synchronization across all sales channels
Centralized reporting system for sales and profit tracking
Increased operational efficiency by eliminating manual multi-platform management
Added product personalization feature improving customer engagement and conversion
TOOLS WE USE
Design
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Sketch
Backend Development
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YII2 Framework
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PHP
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PHP
Frontend Development
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HTML5
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CSS3
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JavaScript
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Bootstrap
Marketplace Integrations
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eBay API
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Amazon API
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