Development of a marketing strategy
Effective marketing starts with a considered, well-informed marketing strategy.
A good marketing strategy helps you define your vision, mission and business goals,
and outlines the steps you need to take to achieve these goals.
At this stage, competitors' sites are studied and suggestions are made that can be
improved on the client’s site: how to change the structure, which sections to add, which
lead magnets to use, what content the competitors distribute, and what communication tools they use.